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What Matters: our approach in Camden

Overview of the What Matters approach

What Matters: our approach in Camden

What Matters is proudly Camden’s approach to delivering Adult Social Care (ASC) support since 2019.  It is our attempt at placing people at the heart of everything that we do, and it recognises that people are the experts in their own lives.  Through the approach, we support people, carers, families, and communities to focus on what really matters to them and collectively, we find the best solutions to the difficulties they face.

The 9 fundamental principles that underpin What Matters:

1. We assume everyone has strengths, potential and something positive to contribute.

2. We recognise that strong relationships are central to people's wellbeing.

3. We work alongside people to give them choice and control over their support and to develop their skills and capabilities.

4. We help people to maintain hope so they can see possibilities.

5. We stay curious because we recognise that everyone has a unique story to tell.

6. We acknowledge that positive risk taking is an essential part of independent living.

7. We build resilience so that people feel equipped to deal with challenges they face now and in the future.

8. We use plain, non-judgemental language in a way that shows respect to people.

9. We are committed to getting to know our community and developing the links and opportunities within it.

Last updated: 18 December 2025